W.I.R. is for the wanderers and riders of the world; it is inspired by the fearless youth whose roots are at the core of their pursuit of travel and whose lives span vast lands and incredible landscapes.
The vintage feel blends with a touch of carefree youthfulness, creating a brand for those who want to add a touch of adventure to their lives. For those who sometimes wish they could just drive off to experience something different. To something more.